The FIFA World Cup is the biggest competition in the World and does not need the promotion it gets from brands that are also seeking to be the biggest in the World. Your geographical location correlates with the part of the tournament that is highlighted in the advertisement, but the message remains universal.
Here is a pick of the commercials from the ‘Up Next’ section of my YouTube page that caught my attention.
Sing-a-long
The TV stations
The Foods and Beverages
The Soundtracks
The kit-makers
The Storytellers
Saudi Arabia announcing their final 2018 squad
Bringing out the rebels.
